Eddie Mercado: SEO and audience strategist
Hi, I'm Eddie.
I've spent 20+ years in SEO, and today I help bloggers, creators and publishers grow their audiences. I write about how Google and social are changing, and what to do next.
The New SEO
Latest posts.
Can I Use AI to Create Content? What Google’s Guidance Says
Google’s updated guidance shows where AI helps, where it gets gray and where it crosses the line. Here’s how I’d use it.
How Readers Decide to Trust Your Site: 5 Signals From Google’s Guidelines
Google says trust is the most important part of E-E-A-T. Here are five questions new readers ask, and how to answer each one on the page.
Google Preferred Sources: How to Get More Readers to Choose Your Site
Google now tells site owners how many readers picked them as a preferred source. Here are three ways to raise that number.
What I cover
Three things, every time.
What changed
Google updates, new search features and shifts on social, checked against the primary source before I share them.
What it means
The real risk or opportunity for your site, sized honestly. You've built an audience worth protecting, and I treat it that way.
What to do next
One clear step you can take yourself, so more of your time goes back into your content and your readers.
What changed.
What to do next.
My newsletter on how Google and social are changing, and what creators and bloggers can do about it. Longer reads than Instagram, with the steps written out.
Free. You'll confirm on Substack.
About me
The work, and the real life.
Twenty years in big media, then a move to working directly with creators at Raptive. Home is New York City, with my husband Eric and our dog Maya.
Short posts, most weeks.
@eddiemercado.seoCarousels and Reels on what's changing in search and social, in a few slides each.
Follow me on Instagram