The New SEO by Eddie Mercado
What changed. What to do next.
How Google and social are changing, and what bloggers, creators and publishers can do about it.
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Can I Use AI to Create Content? What Google’s Guidance Says
Google’s updated guidance shows where AI helps, where it gets gray and where it crosses the line. Here’s how I’d use it.

How Readers Decide to Trust Your Site: 5 Signals From Google’s Guidelines
Google says trust is the most important part of E-E-A-T. Here are five questions new readers ask, and how to answer each one on the page.

Google Preferred Sources: How to Get More Readers to Choose Your Site
Google now tells site owners how many readers picked them as a preferred source. Here are three ways to raise that number.
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Can I Use AI to Create Content? What Google’s Guidance Says
Google’s updated guidance shows where AI helps, where it gets gray and where it crosses the line. Here’s how I’d use it.

How Readers Decide to Trust Your Site: 5 Signals From Google’s Guidelines
Google says trust is the most important part of E-E-A-T. Here are five questions new readers ask, and how to answer each one on the page.

Google Preferred Sources: How to Get More Readers to Choose Your Site
Google now tells site owners how many readers picked them as a preferred source. Here are three ways to raise that number.
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